About Me

For over a decade, I've been involved in creating interfaces and experiences for products and services that people like to use. While my title may be User Experience Designer, my role is far more than that.

The best part of my career in user experience strategy has been integrating into a collaborative team of subject matter experts, design thinkers, technical wizards and end users to solve chewy problems. I work with a wide variety of clients, industries and projects; in digital and in real-time and the merging of the two; from individual to social to community to systemic. I love diving into any given problem, debating, sketching, accommodating, and emerging with viable and creative solutions that can actually be implemented, not just theorized. As a result of my experience with a broad range of industries and roles doing such work, I have become an excellent communicator (and in some cases, persuader). While many might perceive a project’s solution and associated ROI as being the ultimate measure of success, I have found collaborating with key decision-makers, exposing them to a user-centered design process, and leading teams towards consensus during this process is an equally important measurement.

What kinds of problems do I help solve?

Guiding your organization's change in vision, mapping internal and external transitions that will need to be supported through this change
Uncovering your right audiences and their specific characteristics and needs
Verifying that your audience can be supported throughout their relationship with your company, and surfacing potential gaps in this relationship
Steering your team towards the right product and business decisions determined by their perceived value
Translating and illustrating high-level concepts that support your big ideas
Designing frameworks and roadmaps for your company's successful transition, be it a large or small transition
Prioritizing the right things at the right time
Delivering User Experience documentation detailing your multi-channel digital product line that can be implemented and, most importantly, sustained by your organization

As a team member, I am highly adaptable. While I love to participate at the beginning of a process or project, helping foster existing ideas and generate new ones, I can just as easily slide into a team that has already made some strategic decisions about the direction they want to move into.

Specialties

Conduct direct and remote one-on-one interviews

Moderate focus groups

Perform best practice analysis

Create and analyze online surveys

Persona development, scenarios and user flows

Content needs analysis

Feature and content prioritization facilitation

Concept ideation

Sitemaps, schematics (wireframes) and associated interactive and dynamic states

Taskflows

Development of usability test plans and scripts